The agency rebuilt for the AI era.
Digital Agency is the full-service digital arm of the DSG group. We rebuilt the agency model around AI, keeping teams small and senior while machines handle the volume, so ambitious brands get big-agency capability at startup speed.
AI made average marketing free, which raises the bar for everyone. What wins now is judgment, taste and speed. We keep humans on the decisions that need them and put machines on everything else.
Transparency
You see what we see. Live dashboards, open reporting, honest calls when something isn't working. No mystery, no markup on truth.
Craft
AI speeds us up; it doesn't lower the bar. Performance, polish and detail are the standard on everything that ships, because everything that ships has our name next to yours.
Accountability
We're measured on your number, not our activity. If the metric doesn't move, the conversation is ours to start, not yours to chase.
Small team. Senior only.
No account-manager relay, no junior roulette. The people you meet are the people who do the work.
Vincent Maher
Chief Executive Officer
Michael Elmira
Head of Agency
Shakier Groenewald
Sales
Nicole Proxenos
Design
Georgina Moolman
Project Management
Joshua Isaacson
Content Operations
Our partner group companies
As part of the DSG group, one engagement can plug you into the full digital stack: CX, connectivity, performance media and automation, without the handovers, re-briefing or finger-pointing.
The group
Strategy, execution, and specialist teams across the full digital stack. One group, one standard.
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