All work
Rich media & display
Doubling the benchmark for premium entertainment
Rich-media creative for BBC Lifestyle, optimised in real time to more than double the click-through of an already high-performing category.
8.48%
click-through rate against a 4% industry average
The goal
Drive engaged audiences to BBC Lifestyle content across a 150,000-impression campaign.
The problem
Entertainment is a high-benchmark category: audiences already click, so the challenge isn't attention, it's beating a 4% average that most campaigns settle for.
What we did
Rich-media formats designed around the content itself, with creative variants tested and optimised in real time throughout the flight.
The outcome
- 018.48% click-through rate against a 4% industry average, more than double the benchmark
- 02150,000 impressions served in full
The creative
Try the actual ad.
This is the live unit, not a screenshot. Tap through it the way the audience did.