All work
Web, paid media & lead operations

The end-to-end rebuild that 2.7x'd the business

The whole funnel, rebuilt: a new website, refreshed creative across Meta and Google, and a lead backend re-engineered for student enrolments, for an accredited higher-education provider.

CPS

2.7x

increase in income to the business

A woman checking her phone in a bright office corridor
The goal

Grow the business by enrolling more students into CPS's accredited programmes.

The problem

The pieces weren't working as a system. The website, the campaign creative and the internal lead handling had each fallen behind, so interest was expensive to win and easy to lose between enquiry and enrolment.

What we did

We rebuilt the journey end to end: launched a new website, refreshed the campaign creative on Meta and Google from the ground up, redid the internal assets, and optimised the backend so every student lead is captured, tracked and followed up. One connected funnel, from first click to enrolment.

The outcome
  • 012.7x increase in income to the business
Visit the site we built
The creative

A few of the ads that ran.

  • CPS ad: Launch your banking career, trusted by SA's biggest banks
  • CPS ad: Higher Certificate in Banking, now open to you
  • CPS ad: University-level banking qualification, not university fees
  • CPS ad: Online panel discussion on the skills organisations seek in their teams
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