Display that earned 16x the industry click-through
A rich-media bursary campaign for one of South Africa's industrial giants, engineered and optimised in real time to earn attention display ads usually don't get.
8.11%
click-through rate against a 0.5% industry average
Put Sasol's bursary programme in front of the right students and drive applications through the campaign page.
Display advertising averages a 0.5% click-through rate, and students are the hardest audience to interrupt. The format is easy to serve and easy to ignore.
Interactive rich-media creative built for the placement and the audience, served programmatically, with performance monitored and creative optimised in real time across the 100,000-impression flight, all driving to the bursary campaign page.
- 018.11% click-through rate against a 0.5% industry average, over 16x the benchmark
- 02100,000 impressions served in full
Try the actual ad.
This is the live unit, not a screenshot. Tap through it the way the audience did.