1,200 ad variations for one breakfast brand
Dynamic creative at scale for Jungle Oats: 1,200 ad variations and three brand stories, built to show how many meals one box makes, and to drive traffic to the recipe portal.
16x
the click-through rate of FMCG display benchmarks
Drive traffic to the Jungle Oats recipe portal and build awareness of the diversity of meals possible with one product.
FMCG display advertising is the wallpaper of the internet. A single static message can't show a hundred meal ideas, and benchmark click-through rates reflect how little anyone notices.
We produced creative as a system instead of a set: 1,200 ad variations and three brand stories, each built around a different meal, moment and audience, then optimised continuously against click-through to the recipe portal.
- 0116x the click-through rate of FMCG industry display benchmarks
- 021,200 ad variations and 3 brand stories produced from a single creative system
Try the actual ad.
This is the live unit, not a screenshot. Tap through it the way the audience did.